Digital Marketing Blog
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15 Essential SEO Content Marketing Tools
Successful marketing involves an orchestra of moving parts – and an arsenal of content marketing tools Here are 15 great tools you should try.
What Is Quality Score? (And How To Improve Yours)
Quality Score is a Google Ads metric that rates the quality and relevance of your search ads. Here are expert tips on how to improve your quality score.
In-House vs Agency Marketing: Which is Better For You?
Working in-house vs agency means having a focused team with brand familiarity under your control and accessible at all times. Pros and cons + tips for each.
It’s All About The Money, Honey: Facebook’s Arbitrary Ad Policies
In this blog we begin to unpack some of Facebook's Arbitrary Ad Policies, especially as they relate to political ads and why they have different rules.
What You Need To Know About The New Facebook HEC Restrictions
Learn what you need to know about the new Facebook HEC Restrictions. If you deal with housing, employment and credit ads - you'll want to read this.
5 Tools to Translate Paid Search Ads and Campaigns
5 translation tools I use every time I need to translate ad copy, keywords or even entire campaigns in Google Ads.
How To Track Quality Score Over Time With Supermetrics
Learn how to track Google Ads Quality Score over time using Supermetrics — so you can spot trends, benchmark keyword health, and improve ad relevance faster.
An Overview of the PPC Marketing Funnel and Tactics To Approach It
Understand the PPC marketing funnel and how to target buyers at every stage — from awareness to retention — with the right ad tactics and messaging.
Top 10 Google Ads Banner Sizes By Performance
Not all display ad sizes perform equally. See the top 10 Google Ads banner sizes ranked by performance to help you prioritize formats that drive real results.
SEO Website Migration Strategy Guide
Planning a website migration? Use this SEO strategy guide to minimize traffic loss, manage redirects, and protect your search rankings from day one.
Using Analytics To Find Why Traffic Dropped
Sudden traffic drop? Learn how to use analytics to diagnose the cause — from algorithm updates and technical issues to seasonal patterns and tracking errors.
A/B Testing on LinkedIn
LinkedIn published a number of awesome examples of how you can significantly improve results by A/B testing on LinkedIn. In this article, we show you what that can look like.
The Difference Between an A/B Test and a Multivariate Test
Quick and easy explanation of the difference between an AB test and a Multivariate Test. Also learn about the pros and cons of each of these tests.
The Easiest Way to Build Animated Display Ads
Learn about the easiest way to build animated display ads. By combining Google Web Designer and AdWords display campaigns your results can be extraordinary!