Digital Marketing Process 

Our Process

from Inquiry to Results

We don’t sell. We diagnose, recommend, and build together.

Most people don’t like being “sold to” after filling out a form. We don’t like selling that way either. Here’s exactly what happens when you reach out to Augurian.

Start The Conversation 
What to Expect

Why Process Matters

Marketing agencies are often a black box. You fill out a form, get a pitch, receive a proposal, and sign a contract, without really knowing what you’re getting into or how decisions will be made.

We’ve built our process to be the opposite: transparent, low-pressure, and designed to create a genuine fit before either side commits. If we’re not the right agency for your situation, we’ll tell you.

What Happens When You Reach Out

Take The First Step

  • Fill out our contact form or book a call directly. Share a bit about what you’re dealing with — there’s no wrong answer. We review every submission personally and respond quickly. 

    If it’s clear from your message that we’re not a fit (budget mismatch, wrong specialty, timing), we’ll tell you honestly and suggest better options. No wasted time on either side.

  • An initial conversation about your situation. We want to understand:

    • What’s working and what isn’t in your current marketing

    • What you’re trying to achieve in the next 6–12 months

    • What you’ve already tried and why it fell short

    • What a successful partnership looks like from your perspective

    This isn’t a sales call. We’re not walking you through a deck. We’re listening.

  • If there’s a clear fit, we do a free diagnostic of your current digital marketing (SEO, paid media, analytics) or all of the above, depending on where the need is. This is where we find the real problems, not just the symptoms.

    Some clients prefer a full paid audit, instead of the free diagnostic. This is similar to the work we do in the first month of every engagement.

    We can discuss the trade-offs, between the free diagnostic and a paid audit, on our intro call.

  • Both the free diagnostic and the paid audit culminate in a prioritized roadmap, where we outline what to do, in what order, and why. The free version will help you understand what we’re seeing, how we think about fixes and general prioritization. The paid version is much more comprehensive and in-depth.

    We’ll also walk you through different scope options: what a foundational engagement looks like vs. a more comprehensive one, so you can make an informed decision.

  • Once we’ve aligned on scope and approach, we put it in writing, with clear deliverables, timelines, pricing, and terms. When you sign, we schedule a kickoff within the week.

    No surprise fees. No scope creep without conversation.

Once We’re Working Together 

Month 1

Foundation

Every engagement starts with a deeper audit than what we did in the sales process. We build the measurement infrastructure, establish baselines, and validate the strategy against the full picture of your data. We don’t start executing campaigns until we’re confident the foundation is right.

Months 2–3

Launch & Learn

Campaigns go live, content is published, or optimizations are implemented, depending on the engagement type. We monitor closely, test early assumptions, and adjust quickly. You get a clear report at the end of each month that connects activity to outcomes.

Ongoing

Optimize & Scale

Digital marketing compounds over time when it’s managed well. We run monthly strategy reviews, flag what’s working and what isn’t, and continuously reallocate effort toward the highest-impact opportunities. Our goal is to make ourselves indispensable by our results — not by locking you into a contract.

How We Report

You’ll never wonder what we’re working on or whether it’s moving the needle.

Monthly performance report

Channel-by-channel results tied to business metrics, not just platform metrics.

Quarterly strategy review

Bigger picture: what’s working, what we’re changing, what the next 90 days look like.

Slack or email access

Direct access to your team. No ticketing systems, no account manager gatekeeping.

Dashboard Access

A live Looker Studio dashboard you can check anytime, not just when we send the monthly report.

Pricing & Ranges

Engagement Types

We structure engagements around what you actually need. We don’t sell pre-packaged bundles.

Retainer engagements

Monthly programs for ongoing SEO, paid media, analytics, or integrated digital marketing with a 60-day ‘out’ clause to keep things simple.

Project-Based Work

Defined scope, defined timeline. Website migrations, analytics buildouts, audits, and one-time strategy deliverables.

Audit & Strategy

A standalone diagnostic engagement for companies that want a clear picture and a prioritized roadmap before committing to ongoing work.

See Pricing & Ranges

What We Expect From You

A good agency relationship is a partnership. Here’s what works best:

  • A dedicated point of contact — Not a committee, not a different person every call. 

  • Access to the data — Google Analytics, Google Ads, CRM, whatever’s relevant. We can’t diagnose without it. 

  • Willingness to be honest about what’s not working — We’re not here to validate your existing strategy; we’re here to improve it. 

  • Patience for organic channels — SEO and content compound over months, not weeks. We’ll be clear about timelines and we’ll show leading indicators along the way. 

Not Sure Where to Start?

Take The First Step

Most of our clients don’t come to us with a complete service brief. They come with a problem: growth is flat, an agency relationship isn’t working, a website relaunch hurt their rankings, or they can’t explain what marketing is contributing to revenue.

We’ll start there. Tell us what’s happening, and we’ll help you figure out what to do about it.

Let's Talk