Augurian Improved Organic Search Traffic & Engagement for Edina Realty
The Challenge
Increase engagement and overall organic search traffic to property listing pages in the organic search channel.
The Solution
Augurian’s SEO and paid search teams collaborated to test the effectiveness of organic search title tags and headline variations using Google paid search ads. Winners were isolated quickly, and the winning headlines were applied to property listing pages on the site, which improved their performance in the organic search channel.
The Results
The collaboration between Augurian’s SEO and Paid Media teams led to impressive gains for Edina Realty.
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