Augurian Helps Coborn’s Achieve 100% Verified Listings and +30% Local Listing Traffic Growth
The Challenge
Coborn’s, a Midwest-based grocery retailer with multiple store brands, faced serious challenges with its local listing management. Out of more than 100 online listings, only 80 were actively being managed through their existing platform, and nearly 25% of those had been unverified for over a year. This prevented their marketing team from making critical updates like store hours, phone numbers, and addresses. It also left them unable to respond to customer reviews.
With inaccurate information showing up publicly, customers were being misled about when and where they could shop. The issue persisted despite repeated attempts to resolve it, and Coborn’s previous provider offered little support.
The lack of control was not only a technical problem. It was also a customer experience issue, and the Coborn’s reached out to Augurian for support.
The Solution
Our team partnered with Coborn’s to move their entire local listing management system into a platform that would give them full visibility and control. We knew this required more than simply transferring listings. To be successful, we had to clean up existing data, standardize processes, and make sure the new system would set them up for long-term success.
Together with the Coborn’s team, we:
Audit and Alignment – We conducted a comprehensive inventory of all existing listings, documenting which were active, which were unverified, and where information was inconsistent.
Standardization – Working closely with Coborn’s, we established a source of truth for each brand’s location data, ensuring that addresses, phone numbers, and hours of operation were 100% accurate.
Migration and Categorization – We moved the listings into a new centralized system, organized by brand, and ensured every detail was ready for upload.
Verification and Activation – We ensured that all listings would become re-verified, ensuring Coborn’s would have complete control moving forward.
The Coborn’s team now has the ability to directly update listings, respond to reviews, and manage their presence across search engines and maps with confidence.
The Results
The migration resolved a problem that had been lingering for more than a year and provided Coborn’s with a stronger, more sustainable system for managing their locations online. What used to be a constant headache is now a scalable, efficient system that saves Coborn’s time, money, and customer frustration.
Key outcomes included:
186 verified listings (up from 80 with zero unverified left behind)
30% click growth to core brand local listings YoY
More than double the number of locations actively managed at a lower overall cost
Complete control over updates, reviews, and customer interactions
A long-term, future-proof system that ensures every Coborn’s brand location can be managed confidently
The Coborn’s team described the change as a major improvement and emphasized how much easier it is to keep information accurate and engage with customers directly.
Collaboration
This success highlights how a true partnership can solve long-standing pain points. By digging in, asking the right questions, and guiding Coborn’s through the transition, we not only solved the verification problem but also expanded their online presence while reducing costs.
For Coborn’s, the value goes beyond accurate data. It ensures customers can consistently find the right store, at the right time, with the right information.
Have confidence in your local sEO strategy
If you want to reach a wider, local audience and perform more consistently, you can benefit from Augurian’s expertise. Augurian’s local SEO services help uncover hidden opportunities, strengthen search strategies, and elevate the impact of your local listings.