Keywords That Double Conversions and Slash CPA in Half
The Solution
Augurian’s Paid Media team has been running basic Brand, Non-brand, and display campaigns for a local Minnesota community college. Our Paid Media team was looking to see how adding keywords along parts of the customer journey impacted ad performance. We added three new groups of keywords with related ad groups and ads including cost of colleges, competitors, and apply/application. This brought us close to matching the volume of leads from our Non-brand campaign and hitting the CPA costs of our Brand campaign, becoming our top-performing campaign.
The Results
Thanks to these changes from our paid team, the client saw impressive results:
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