Augurian Generated Quality Leads for Vanco’s Faith-Based e-Giving Program
The Challenge
Vanco needed to generate more quality leads for their faith-based e-giving program, GivePlus. The company also needed to improve its ability to effectively track digital marketing efforts.
The Solution
After implementing and improving tracking on Vanco’s site, Augurian rolled out a full digital strategy. The strategy was supported by the insights Augurian derived from the data being collected as well as Vanco’s strong institutional knowledge about faith-based organizations’ giving journeys.
The Results
The digital strategy led to the impressive lead growth above. Vanco Payment Solutions saw a substantial increase in giving received.
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