Augurian 8/28/26 Augurian 8/28/26

PPC Budgeting: A Guide on Scaling and Optimizing Paid Budget (With Calculator)

Learn how to calculate, optimize, and scale your PPC budget with proven strategies, smarter bidding, and expert tips to maximize ROI.

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ChatGPT Advertising: How Can Your Business Use It?

ChatGPT's self-serve ad platform is open. Here's what it actually is, which businesses are the best fit, and how to run a structured pilot, without wasting budget on a channel that's still finding its footing.

Augurian 8/25/24 Augurian 8/25/24

Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results

Feeling overwhelmed by paid media platforms and campaign data? Master these 7 key paid media processes to simplify your strategy and deliver better results.

Augurian 7/23/24 Augurian 7/23/24

How to Build a Paid Media Team: Structure and Roles Every Director Should Know

Learn how to structure a high-performing paid media team. This guide covers the key roles, responsibilities, and models every marketing director should know.

Augurian 4/12/23 Augurian 4/12/23

A Guide to Cross-Platform Marketing with Paid Media

Discover the power of cross-platform marketing and learn how to effectively reach your target audience on multiple channels with our comprehensive guide

Augurian 3/23/23 Augurian 3/23/23

Guide to Performance Max Campaigns in Google Ads

Learn how Performance Max ad campaigns work in Google Ads – features, examples, benefits, and more. Become a P-max pro with this easy guide.

Augurian 3/21/23 Augurian 3/21/23

How to Advertise on Pinterest: A Beginner’s Guide

Learn all the need-to-know info, tips & tricks, and key do's and don'ts for how to advertise on Pinterest.

Augurian 4/6/22 Augurian 4/6/22

A Quick Guide to Google Ads Conversion Tracking

Google Ads conversion tracking is essential to a successful digital marketing strategy. Learn how to do it in a few simple steps.

Augurian 1/26/22 Augurian 1/26/22

The 8 Best PPC Networks According To A Digital Marketing Agency

PPC advertising is something that every business should take advantage of. This list of top ad platforms explains which is right for you.

Augurian 1/6/21 Augurian 1/6/21

Beginners Guide to Negative Keywords For Google Ads

Augurian's Beginners Guide to Negative Keywords For Google Ads in 2021 to make sure your company is not losing money to Negative Keywords.

Augurian 10/13/20 Augurian 10/13/20

Google Ads Bidding Strategies Explained

As of 2020, Google Ads offers 10 different bid strategy types. Here's how each of the Google Ads bidding strategies work when to use it.

Augurian 6/9/20 Augurian 6/9/20

What Is Quality Score? (And How To Improve Yours)

Quality Score is a Google Ads metric that rates the quality and relevance of your search ads. Here are expert tips on how to improve your quality score.

Augurian 12/1/17 Augurian 12/1/17

An Overview of the PPC Marketing Funnel and Tactics To Approach It

Understand the PPC marketing funnel and how to target buyers at every stage — from awareness to retention — with the right ad tactics and messaging.

Augurian 10/11/16 Augurian 10/11/16

A/B Testing on LinkedIn

LinkedIn published a number of awesome examples of how you can significantly improve results by A/B testing on LinkedIn. In this article, we show you what that can look like.