Search Engine Marketing — SEM & PPC Services

A PAID SEARCH AGENCY THAT GETS RESULTS

Search Marketing That Drives Revenue, Not Just Clicks

Every dollar you spend on Google and Microsoft Ads should be traceable to revenue.

Augurian runs SEM and PPC programs for lean marketing teams that need to do more with less — and need every dollar of ad spend to show up as real growth, not just impressions and clicks.

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WHAT PAID SEARCH MEANS TO US

Search engine marketing is the paid advertising that puts you at the top of the results
when buyers are actively searching .

Done right: it’s the fastest way to put your offer in front of people with active buying intent.

Done wrong: it’s an expensive way to buy clicks from people who were never going to convert.

At Augurian, every paid search strategy starts with your business objectives:

🔺 What does a profitable customer look ?

🔺 What’s your target cost per acquisition?

🔺 What’s a new customer worth over time?

We build campaigns backward from those numbers — not forward from a keyword list.

Interested in a second opinion on your Paid Search? Learn About Our Free Diagnostics >

Our Paid Media Services

Comprehensive Paid Search Programs

Capture high-intent demand across every search surface.

Our team manages Google Ads, Microsoft Ads, Performance Max, and Shopping campaigns with a single goal — turning searches into measurable revenue, not traffic you can’t tie back to results.

Select a more detailed paid media service to learn more:

Search Engine Marketing (SEM/PPC)

Paid Social Advertising

Programmatic & Display

Prior to partnering with Augurian, we lacked confidence in both our digital strategy and the return on our marketing investments... we did not feel we had a true strategic partner who challenged assumptions.

— David Scherer

Head of Marketing, Ecommerce & Loyalty | Theisen's Home Farm Auto

How We're Different

Most agencies optimize for the metrics that make their reporting look good.

We optimize for the metrics that make your business grow.

That means we’ll tell you when a keyword, campaign, or match type isn’t working — even if we’re managing it. We’ll push back on budgets chasing volume over quality. And we’ll show you exactly how paid search is driving the business forward, because we talk dollars, not clicks.

Our team operates as an extension of your team using processes that keep transparent and accountable to your numbers the whole way.

We also don’t manage search in a vacuum. Paid search, paid social, programmatic, and SEO work better together than apart. We love to manage the full picture.

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What We Measure

🔺 Return on Ad Spend (ROAS) by campaign

🔺 Cost per acquisition and cost per conversion

🔺 Revenue and growth driven by paid search

🔺 Impression share and Quality Score by account

🔺 Paid vs. organic search efficiency

Paid Gets You In the Room. SEO Keeps You There.

Paid media drives immediate visibility and traffic. Organic search builds the long-term authority that makes every dollar you spend work harder. When the two strategies work together, you're not just buying attention — you're building a digital presence that compounds over time.

Let's Build A Digital Strategy That Works For You

ready for a quick gut check?

questions to help you understand if your paid Search is actually working for you

Most businesses know what they’re spending on paid search. Far fewer know if it’s actually working.

If you can’t connect your ad budget to sales, revenue, and measurable ROI, that’s a problem worth solving.

Our team will take an honest look at what you’re running and tell you exactly where the gaps are.

Let's Talk

Clicks and click-through rates make for a pretty report. But if your paid search strategy isn’t built around customers, revenue, and return on ad spend, you’re optimizing for the wrong things. We help you build campaigns that connect back to what actually matters.
High-volume keywords burn budget fast and rarely convert. We audit your keyword and match-type strategy across Google and Microsoft Ads to make sure your spend is going toward the searches your best customers actually make.
You can win the click and still lose the customer. We pressure-test the path from ad to landing page to make sure the experience converts the traffic you’re paying for.